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Podcast: Retail Remix
Episode: How Anthropologie is ‘Curating a Lifestyle’ with its Maeve Brand
Description: Private label brands aren’t just supporting acts anymore — many are becoming stars in their own right, and Anthropologie’s Maeve label is proving the point.In this episode of Retail Remix, host Nicole Silberstein sits down with Anu Narayanan, President of Women’s and Home at Anthropologie Group, to go inside the decision to elevate Maeve from an in-house favorite to a standalone brand with its own stores, website and social presence.Anu shares how the decision was rooted in clear customer demand — millions of searches, TikTok engagement and a fiercely loyal fan base — as well as a...