Want to create an interactive transcript for this episode?
Podcast: The Best Ever CRE Show
Episode: Niche Media, CRE Storytelling and Viral Growth ft. Hiten Samtani
Description: Richard McGirr interviews Hiten Samtani, founder of 1031 Media and creator of The Promote. Hiten shares how his background running the newsroom at The Real Deal shaped his approach to storytelling, why he built a media company that treats real estate like the character-driven, high-stakes world it truly is, and how entertainment is the secret ingredient missing from most industry coverage. He and Richard dig into niche media strategy, viral growth, CRE culture, and why “knowing your audience” is the only real moat. They also explore Twitter/Retweet’s rise and collapse, the LP Whisperer saga, the structural issues behind travel...