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Podcast: Foodpreneur with Chelsea Ford
Episode: #146 How to Make Your Packaging Sell When You're Not There
Description: Send us Fan MailYour product is great but is your packaging selling it when you're not there? Packaging is your silent salesperson so you need to make it work.In this episode of Foodpreneur with Chelsea Ford, I chat with Gwen Blake, founding director of Boxer & Co, a packaging design agency specialising in fast moving consumer goods.Here's the reality: we make 95% of our decisions by instinct. Colour, shape, and typography trigger autopilot purchases - green signals healthy and handwritten fonts signal crafted and your packaging has three seconds to trigger the...