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Podcast: Online Marketing Podcast
Episode: Nugget: Build Lead Magnets That Lead Straight to Your Offer
Description: Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.So, a key point here is to make sure that whatever we put...