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Podcast: The Art of Franchise Marketing
Episode: Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers
Description: Understanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.