Want to create an interactive transcript for this episode?
Podcast: MID-WEST FARM REPORT - MADISON
Episode: Holidays Or Consumer Trends? Demand For Processed Produce Increases
Description: There's been an increase in demand for canned and frozen fruits and vegetables. Although the Holidays are upon us, it's likely not the only reason more people are reaching for the products. Nick Novak, President of the Midwest Food Products Association, gives us a peak behind the curtain when it comes to the effects of consumer trends and MAHA on processed fruits and vegetables.See omnystudio.com/listener for privacy information.