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Podcast: Keep Optimising
Episode: Customer Acquisition: Using Performance PR to Track, Measure, and Scale Results with Rick Magennis, Spark
Description: Rick Magennis is the owner of Spark, an affiliate management agency focused on Performance PR and creating high-performing affiliate marketing campaigns for their clients.Rick reveals how to make every PR mention count — by linking it directly to sales. From getting featured in gift guides to scaling affiliate-driven campaigns, this episode is packed with ideas you can put into action right away.Dive in:[03:58] "Performance PR Agency Acquisition"[07:50] Affiliate Marketing for Product Reviews[11:50] Affiliate-Driven PR Boosts Revenue[14:24] "Building Trust Through Numbers"[17:34] Editorial Pitching: Surprises and St...