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Podcast: The MindShift Podcast with Darrell Evans
Episode: 370: How to Lower Your Cost Per Acquisition and Scale Your Business
Description: Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I walk through a situation I’m seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway. I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck. More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM.