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Podcast: Sales Secrets
Episode: The Meeting Where You Trained Them to Lie | #1278
Description: You asked for honesty—then froze the room when an AE flagged a dead “hero” deal. Next week, the bad news vanished. In this episode, Brandon Bornancin breaks down how one meeting can train a team to hide risk, and how to rebuild a culture where truth beats theater.You’ll learn a simple framework to make honesty safe and accountable: embed real buyer signals (job changes, intent, site behavior) directly in the CRM, open every review with three risks to close, and publicly reward the rep who kills a zombie deal early. Brandon sh...