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Podcast: The Art of Franchise Marketing
Episode: Data, Storytelling, and the Power of Local: School of Rock’s Marketing Strategy with Demi Iskandar
Description: In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts. Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touches on the role of data analysis in marketing strategies and the future initiatives involving AI.