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Podcast: Inner Sircle
Episode: How to win in the 5th quarter!
Description: Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once the gifts are opened, the big sales moment is over. But across social platforms, that week is one of the most active periods of the entire year. People are off work, they’re scrolling more, and they’re still spending. Over half of weekly users on major platforms continue buying online from December 26th through the 31st, and a huge portion keep shopping in-sto...