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Podcast: Perfume Room
Episode: 187. OLIVIER CRESP ~ How to Create a Blockbuster Fragrance (over, and over, and over again).
Description: Olivier Cresp, DSM-Firmenich Master Perfumer, Founder of Akro by Oliver Cresp, and literal inventor of the gourmand (!) is BACK in the Perfume Room! (AN HONOR!) Today, he reflects on his oeuvre including his signature, palette, and unique approach to perfumery. We discuss how new advances in technology will impact past and future creations, AI and its role in perfumery, how his creative approach differs for his own brand versus client work, and of course we discuss the newest Akro launch: Crush!WATCH THE FULL EPISODE ON SUBSTACK THIS FRIDAY!FRAG MENTIONED:Akro...