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Podcast: The CTO Show with Mehmet Gonullu
Episode: #549 Why Small Teams Win: Mark Donnigan on GTM, Marketing, and Founder-Led Growth
Description: Mark Donnigan has spent decades helping deep tech and video technology startups translate complex products into commercial traction. In this conversation, we cover why early stage companies must stay lean, how to diagnose GTM confusion, and what AI first marketing looks like in practice.We also dig into the new buyer journey in B2B, why content is a serious competitive advantage, and why founder led marketing is becoming non negotiable for technical startups.βΈ»π€ About Mark DonniganMark Donnigan is a...