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Podcast: Accelerate Your Business Growth
Episode: The Art of Pricing
Description: In this conversation, Etinosa and Diane discuss the intricacies of decision-making in business relationships, focusing on how pricing strategies can influence client engagement. Etinosa emphasizes the importance of framing decisions in a way that leads clients to consider options rather than simply agreeing to work together. The dialogue highlights the shift from a binary decision to a more nuanced discussion about service packages and their value.
Etinosa is a behavioral economist and CEO of Decision Alpha, a pricing
strategy firm that helps businesses achieve sustainable growth through smarter, psychology-driven pricing. With over a decade of experience across...