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Podcast: Little Talks
Episode: "The One Where They Talk About Zero-Click Search"
Description: Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of to...