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Podcast: Brand Your Way to A Million
Episode: EP 195 - How the "Founder Archetype" Will Grow Your Audience
Description: Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner? We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days. So there are 3 main types of posts that I want to expand on today: Big viral moments (brand awareness and brand reach) Mini viral moments (reaching adjacent communities) Micro-viral moments (deepening cur...