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Podcast: The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode: Rage Bait - 2025 Word of the Year & What It Means to Marketers
Description: Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long te...