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Podcast: Wine Talks with Paul K.
Episode: Terroir, Technology, and Taste: The Future of Wine in Armenia
Description: This might meet with controversy, but I think Adam is correct. growing non-indigenous varietals, whether it be Armenia, Georgia or anywhere else, supports the chances of burgeoning wine regions to get any traction in the world of wine. It is tough out there where brand recognition is a tough battle to win, and consumers are inundated with messaging. Adam has taken, not sure I can call it the high road, but "A" road to getting his wines recognized as worthy of your attention. And he has done it by growing what otherwise would be sacreligious varietals.Â