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Podcast: PSYCHOLOGICAL WARFARE - *Veteran. *Comedian. *Savage.
Episode: #384: BOOK - "Positioning", By; Al Reis - & Jack Trout,
Description: Send a textWant a shortcut to standing out without shouting louder? We explore how Positioning by Al Ries and Jack Trout can transform the way you think about your work, your brand, and your creative edge. The goal isn’t to be incrementally better than people with bigger budgets and longer résumés—it’s to be unmistakably different in a way the audience understands in seconds.We unpack the staircase metaphor for growth and put “different over better” into practice with concrete examples. From reimagining a stand-up set by weaving in magic, music, and m...