Want to create an interactive transcript for this episode?
Podcast: BRANDED
Episode: BMW, Apple, Pepsi: The New Rules of Attention Warfare.
Description: Minimalism had a long run. But consumers got bored and brands felt it.BMW pulled off a toll-lane stunt that turned Audi and Mercedes drivers into unwilling brand ambassadors. Apple dropped a knitted âiPhone Pocketâ that has more in common with Hermès than hardware. And Pepsi just ended a decade of flat, sanitized branding with a bold return to maximalism.The new wave isnât clean, quiet, or neutral. Itâs loud, emotional, and intentionally polarizing.Because in a crowded market, clarity doesnât win contrast does.Which bran...