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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP318: Performance Marketing - A Modern Optimisation & Measurement Framework, with Vervaunt Co-founder Josh Duggan
Description: This podcasts explores the evolution of performance marketing in 2025 with Josh Duggan, co-founder of award-winning agency Vervaunt. With over 14 years of experience, Josh shares his expertise on how digital marketing optimisation has changed, focusing on measurement and the impact of new technologies.Key reasons to listen:Expert insights: gain valuable knowledge from Josh, who has worked with globally recognised brands like Doc Martens and Mulberry. Latest trends: understand the current trends in performance marketing, including the shift towards profitability and the importance of data-driven decisions.\Technology advice: learn about Northbeam's new deal with Google...