Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: UP522 Signed by Messi: What's the most valuable shirt in world football?
Description: Today's guest is Dan Jamieson, who is chief executive and co-owner of ICONS, the world's biggest signed football memorabilia company. ICONS was founded in 1999, originally starting as an editorial website for footballers to connect directly with fans. The business successfully pivoted to focus on signed memorabilia, a niche subset of the broader merchandise market, valued at hundreds of millions annually within football. ICONS focuses on exclusive partnerships with superstars, holding the worldwide exclusive contract for Leo Messi’s signed memorabilia, which they combine with licenses from rights holders like FIFA and the Champions League. This strategy capi...