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Podcast: RealTrending
Episode: Top real estate marketing pro Lauren Henss on how FirstTeam achieves 98% agent retention
Description: This week on RealTrending, Tracey Velt talks with Lauren Henss, VP of Marketing and Strategic Initiatives at FirstTeam Real Estate, a RealTrends Verified top 30 brokerage in national sales volume. Tracey and Lauren dive into the realities of leading a complete digital transformation in under a year, including shifting from legacy to modern branding and creating agent-centric marketing that drives real results.
Lauren shares how consumer brand tactics from her work with Chanel, Nike, and Salesforce translated into real estate, the challenges of brokerage consolidation, and why treating agents as the heroes of your story changes everything.
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