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Podcast: Retail Remix
Episode: Are Brands Prepared For Counterfeit Crisis?
Description: The future of e-Commerce has become a hot topic in the industry, especially as brick-and-mortar operators continue to navigate constant volatility. Digital channels enable brands and retailers to keep their businesses running, but they also present new threats. Research from Red Points has found that while 58% of companies saw a surge in e-Commerce revenue once COVID-19 was declared a national emergency, 39% also saw an uptick in counterfeiting. During this episode, host Alicia Esposito chats with Red Points CEO Laura Urquizu about this new data, as well as:The definition of "brand protection," and how it has changed in...