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Podcast: Business School with Sharran Srivatsaa
Episode: Followers Are Officially Dead
Description: Click Here to Get All Podcast Show Notes!Is your follower count lying to you? Sharran reveals why social media followers are officially dead and why that’s actually great news. In this episode, he breaks down how algorithms have shifted from social media to interest media, meaning your audience is no longer the people who follow you–it’s whoever the algorithm decides will care about your content.Sharran shares the real metrics that matter now (spoiler: it’s not likes) and explains why saves and shares are the new currency of reach...