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Podcast: Future Commerce
Episode: Parade: Reimagining a Value Brand, feat. Jack Defuria, Co-Founder and Chief Digital Officer
Description: Jack DeFuria, Chief Digital Officer and Co-Founder of Parade, joins the show as he talks about founding Parade while in college with his co-founder, Cami Téllez, how Parade approaches their brand, and the pursuit of building America’s next great underwear company. What is Parade?Parade is a women’s underwear brand focused on ages 18-30.They were able to connect with potential customers in their target market very early on digitally using Facebook groups, sorority group chats, etc. and used other digital tech to promote their brand like setting up a Twitter bot that would...