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Podcast: Kaya Cast
Episode: Brand, Operations, and Scale: The Core Trio for Cannabis Brands
Description: On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid foundation, and using data to drive every decision.Together they dive into practical playbooks: defining your tribe and brand story before spending...