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Podcast: Inside the Creator Economy
Episode: Snapchat’s Comeback & The New Rules of Real Connection
Description: Snapchat is rising fast again - and not for the reasons you think.
In this episode, we sit down with Per Christian Strand Teslo from Snapchat to unpack why the platform is suddenly back at the center of the conversation, and what most marketers still get wrong about how Gen Z uses Snap.
This is not the usual “Snap 101.” Instead, we go deeper into the real reasons behind the platform’s resurgence:
Why private, in-the-moment communication is becoming the new social currency
How creators actually drive influence and purchase decisions on Snap
What brands need to...