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Podcast: The Culinary Institute of America
Episode: How Ari Weinzweig Helped Bring Extra Virgin Olive Oil to America
Description: Discover how Ari Weinzweig, co-founder of the legendary Zingerman’s Delicatessen, helped introduce specialty foods—and especially *extra virgin olive oil*—to the Midwest back in the 1980s, long before it became a pantry staple. In this conversation, Ari reflects on how customer tastes have evolved over the decades and how a new appreciation for high-quality olive oil has transformed the market.
He’s joined by Alexandra Kicenik Devarenne, director of the Extra Virgin Alliance, who offers insight into what it takes to build consumer understanding, foster appreciation, and create real value for authentic extra virgin olive oil....