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Podcast: Franchise Today
Episode: Authenticity Wins: How Two Founders Are Bringing Influencer Marketing to Franchising
Description: What happens when two veteran franchisors look at the industry and realize that one of the biggest challenges of all at the unit level - is driving local traffic!You get Sweet Influencers, a first-of-its-kind platform built by Angela Olea and Liberty Bernal, designed specifically to connect franchise systems with vetted nano and micro influencers, who move the needle at the local level.Angela spent decades in senior care, scaling her brand Assisted Living Locators to 166 franchises before selling to private equity in 2024. Liberty entered franchising straight out of high school, later founding Liberty Fitness...