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Podcast: The Jim Hill Media Podcast Network
Episode: How Disney Wants You to Shop This Holiday Season
Description: Jim and Lauren ring in the holidays with a very merchy episode of I Want That Too, recorded just after Lauren’s family Polar Express adventure. From Disney Visa mailers and annual passholder calendars to Stitch-heavy gift guides, they dig into how Disney is trying to steer your holiday shopping.
• Disney’s “Home for the Holidays” Disney Rewards Insider issue and the surprise AP calendar reveal a full-court press of plush, Stitch, cruises, and watch-list marketing aimed at shaping your seasonal shopping.
• Stitchmas dominates both online and in-park displays, with plush, pajamas, and matching family sets...