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Podcast: Can't Stop the Growth
Episode: Inside Peterman's Growth Engine with Matt Murray
Description: Home service owners are pouring money into marketing and still watching the call board swing from "overbooked" to "crickets." In this special Around the CAMPfire takeover on Can't Stop the Growth, CAMP Digital founder Katie Donovan sits down with Matt Murray, CMO and Head of Innovation at Peterman Brothers, to unpack how Peterman built a growth engine that actually matches demand to capacity. Matt shares how Peterman uses real-time data, capacity-aligned marketing, and tight alignment between operations and marketing to keep techs busy, CSRs confident, and ad spend pointed at the right services in the right markets...