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Podcast: The Boardroom Buzz: Grow, Sell, or Exit
Episode: Episode 227 — The Business of Looking Sharp: Inside Brian Hatfield’s ByDesign Standard
Description: Landscaping has long carried a rough-and-ready reputation — trucks with branches sticking out, stained shirts, and crews that “get the job done” but don’t always look the part. Brian Hatfield set out to rewrite that story.
The Blue Collar Twins, Jason and Jeremy Julio, sit down with the President of ByDesign Landscapes to unpack how he built a brand where clean fleets, crisp uniforms, and elevated service weren’t nice-to-haves — they were the strategy. 
Brian started cutting lawns with his father, worked for top New Jersey competitors, and saw firsthand how the image of the industry held...