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Podcast: New Digital Age
Episode: It's Always Media Thursday: Indie agencies, CTV creativity and Titan OS's Joe Evea
Description: We discuss our launch of PitchLab and the continued rise of indie agencies, the looming presence of Cannes, and the creativity challenges in retail media and CTV advertising. This week's special guest is Joe Evea, SVP Advertising and Retail Media EMEA at Titan OS, which this week announced it had raised €50 million in Series A funding, in a round led by Highland Europe.We discuss the creative potential of CTV, such as the TV Home Screen, the chaging needs and demands from the buy side, and the vital of proving incremtality. "We work with...