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Podcast: The Brand Marketing Show
Episode: The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year
Description: Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year.  Now, I know what you might be thinking. "Cath, I'm exhausted. I've just pushed through the Christmas rush. The last thing I want to think about is more marketing." And honestly? I get it. By mid-December, most of us are running on fumes and dreaming of a week at the beach with our phones on silent.  But here's what I want you to consid...