Want to create an interactive transcript for this episode?
Podcast: Closer Look
Episode: Beware: These billboards are watching you
Description: Imagine looking at a billboard — then realizing it’s watching you back.That’s exactly what’s happening near Union Station in Toronto, where certain signs are outfitted with small cameras that record every person walking by. Known as anonymous video analytics (AVA), the technology generates stats about people’s estimated age and gender, then uses that information to determine which kind of ads to display.The company behind the billboards, Cineplex Digital Media, is adamant that nobody’s image is stored or shared. In fact, if someone turns away from the camera and c...