Want to create an interactive transcript for this episode?
Podcast: Bricks And Bytes
Episode: Storytelling in AEC - Why And How to Influence and Sell More + Autodesk’s Storytelling Tactics
Description: "If we just listened to what our customers wanted, we would have had a faster horse."Everyone knows the Henry Ford quote, but Lee Mullin actually showed us what it means for construction tech.In today's episode of Bricks & Bytes, we sat down with Lee from BuildArc. He spent 18 years at Autodesk, and honestly, the conversation completely changed how we think about talking about products.Here's what stuck with us: we're all making ourselves the hero of the story. We love talking about our amazing AI tools, our productivity gains, our revolutionary features...