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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: Doritos and Cheetos dial back the bright orange in new versions without artificial ingredients
Description: Doritos and Cheetos are getting a makeover.
PepsiCo said in November that it’s launching toned-down versions of its bright orange snacks that won't have any artificial colors or flavors. Doritos and Cheetos Simply NKD hit store shelves on Dec. 1.
It’s part of a broader shift underway at PepsiCo, which announced in April that it would accelerate a planned transition to using natural colors in its foods and beverages. Around 40% of its U.S. products now contain synthetic dyes, according to the company.
Dye-free doesn’t mean Doritos and Cheetos Simply NKD are colorless. Instead, they’re just a lighter...