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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Modernizing Heritage Brands – Without Losing Their Legacy
Description: One of the biggest challenges companies face is how to maintain their heritage while adapting to changing consumer preferences.The task can be even more daunting for legacy brands that on the one hand have built their reputations on their brand or company history. But on the other, need to compete with newer brands that feel more modern.Establishing that critical but delicate balance requires the skills of a branding master.Today we are joined by Michael Kønig, a brand expert with two decades of experience leading transformations at companies li...