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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages
Description: When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom... it was the status symbol of the time (when you were 8 years old).
I was listening to a podcast and learned about Bento Boxes. They are a Japanese way of packing healthy meals where each food has its own compartment and each part of the meal stays fresh.
It got me thinking about marketing and how we can compartmentalize messages in the same fashion using ebooks to deliver complex concepts...