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Podcast: Startup To Scale
Episode: 249. The Trade Spend Traps: The Biggest Mistakes Brands Make After Getting Into Retail
Description: You made it onto the shelf. Great. But now the real spending begins.Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them.We cover:Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly destroy marginHow to av...