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Podcast: MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists
Episode: EP. 271 From Busy Brain to CEO Energy in an MFR Practice With Cassandra Sohn
Description: In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable.
Key Takeaways
Biggest week to date. Three packages sold for $4,125 in one week.
Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language.
Clarity creates retention. Start sessions with goals, end with a plan and rebook.
Packages equal better outcomes. Plans are framed around goals and reas...