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Podcast: Grassroots Marketing
Episode: Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion
Description: Angela Brown, CEO and co-founder of Coast Cannabis Company, detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously maintaining product quality. She emphasized that the company's commitment to organic ingredients and a high-integrity, expensive supply chain is a non-negotiable that secures consumer trust against market price compression. Coast Cannabis Co ensures consistency across its five states (MA, RI, CT, MD, NJ) through mandatory vendor vetting, strict contractual agreements, and frequent on-site visits to partner facilities, utilizing a strategy focused on states close to its Massachusetts base for operational...