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Podcast: Outdoor Adventure Lifestyle Podcast
Episode: How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent [EP 299]
Description: The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with such seemingly fickle circumstances? Today's guest is Nick Sargent, President of SnowSports Industries America(SIA). SIA is an organization on a mission to help the winter outdoor community thrive by delivering invaluable education, data, and research. Nick joins host Rick Saez to offer advice on how businesses can adapt as the world moves toward a more digital and consumer-centric approach. He also speaks on why it's important to value diversity, in...