Want to create an interactive transcript for this episode?
Podcast: The Art of Online Business
Episode: Do You Really Need Separate Warm and Cold Meta Ad Audiences?
Description: Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. Get the 48-Hour Ad Fix Audit Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to...