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Podcast: Keep Optimising
Episode: Customer Acquisition: Meta Ads for 2026 – with Elyse Collat
Description: Elyse Collat is a digital growth leader and eCommerce strategist with 15+ years of experience helping purpose-driven brands scale with impact. Including delivering triple-digital growth for multiple global brands like frank green, Thankyou, and STAAND.In this episode, she reveals what’s actually working right now in Meta ads, and how brands can combine smart testing with strategic creative to unlock real, sustainable customer acquisition.Dive in:[05:41] "Pragmatic Growth Through Testing"[07:28] "Effective Targeted Ad Campaigns"[11:37] Balancing Creator Freedom and Guidance[14:28] Creative Targeting Tips for Ads[18:12] Creative Te...