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Podcast: INspired INsider Podcast
Episode: [Top Agency Series] How to Secure 20 Million Dollars in Sponsorship Deals And Negotiate the Naming Rights for a Stadium With Vicki Higgins
Description: Vicki Higgins is a sponsorship and brand partnership expert. She is the Founder and CEO of the CXP Agency and host of the Sponsorship Mastery podcast. She negotiated the 2019 naming rights for Toyota Arena and landed over $20 million in sponsorship deals since 2018 with brands like Toyota, Coca-Cola, American Express, Lucas Oil, and more. Before starting CXP Agency, Vicki worked with a major NBA sports franchise and an international airline. She was an executive with a few of the most prestigious tourist destinations in the US. In this episode… As the world continues to rec...