Want to create an interactive transcript for this episode?
Podcast: How Leaders Lead with David Novak
Episode: #270: Allison Ellsworth, Founder & Lead Creative, poppi – Build your brand
Description: Go behind the scenes of one of today’s hottest brands with Allison Ellsworth, founder and Lead Creative at poppi.
After a memorable Shark Tank appearance, poppi exploded into the cultural zeitgeist – going viral on TikTok, getting shout-outs from celebrities, and scaling from startup to $500 million in just four years.
In this episode, Allison shares how to build a brand that moves fast, disrupts in all the right ways, and knows exactly how to stay culturally relevant.
You’ll also learn:
What a “black ops budget” is – and why you need one!
The importan...