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Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: The #1 CEO and CMO Red Flag
Description: Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, specializes in sustainable growth transformations for consumer brands. She discusses combining quantitative analytics with creative marketing approaches to deliver personalized customer value. The conversation covers data-driven marketing evolution since 2009 and frameworks for making marketing a strategic champion within organizations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.