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Podcast: Data Skeptic
Episode: Eye Tracking in Recommender Systems
Description: In this episode, Santiago de Leon takes us deep into the world of eye tracking and its revolutionary applications in recommender systems. As a researcher at the Kempelin Institute and Brno University, Santiago explains the mechanics of eye tracking technology—how it captures gaze data and processes it into fixations and saccades to reveal user browsing patterns. He introduces the groundbreaking RecGaze dataset, the first eye tracking dataset specifically designed for recommender systems research, which opens new possibilities for understanding how users interact with carousel interfaces like Netflix. Through collaboration between psychologists and AI researchers, Santiago's work demonstrates how ey...